Search Engine Optimization is a continual process. Click Logic provides far more than simply setting up key words. We will help you to generate rich original content that can be published on your own site and social media sites such as Facebook to establish your company as a leader in your industry. The search engines are quite clear that their goal is to draw people to sites that have valuable information and insights to offer.
Web Site Optimization
The first step is always to make sure that your web site conveys exactly what your company is about to users and to search engines.
Click Logic Will:
Talk through a basic web based marketing worksheet with you or review your existing marketing plan to clearly identify your products and services, your competition, your target audience and what will turn browsers into buyers.
Use that information to review the top competing web sites, along with data from Google and Bing webmaster tools to identify the key words and phrases that will serve you best.
Modify the text of your site to convey the same message clearly through the title, keywords, description and content of each page. Since every page has different content, it also needs different keywords, description and title.
Create and submit a site map to Google and Bing.
Register your business location with Google and Bing.
Setup Google analytics and Google/Bing web master tools to gather data on your site performance for future use.
Setup Cost: This is based on the size of your site
up to 10 pages: $550
up to 20 pages: $800
up to 30 pages: 1050
$25 per page for additional pages
Seach Engine Optimization is far more effective with continuous tuning which is the purpose of our Search Engine Placement service.
Seach Engine Placement
Optimizing the web site is a necessary first step, but ranking high on organic searches requires continuous effort. The key to ranking high is to provide useful information and to make sure people see it. As your site gains popularity, your search engine ranking also increases. Search engines measure popularity largely by how many links there are to your site from external sources.
Click Logic Will:
Review data from analytics, web
master tools and competing sites twice a month to tune the keywords and
content of your web site
Create social media sites for your business including Facebook, Twitter, and Linked In using your logo and information from your main web site.
Provide you with an email signature file that includes links to all your sites.
Update your web site with links to your social media pages.
Create up to 5 posts on your wall at Facebook along with corresponding Tweets and Linked In updates. These initial posts are taken from existing content from your site or by linking to other high quality sites.
Write a new article for your web site each month. The articles are then published to your site and Facebook wall with tweets and updates going out via Twitter and Linked In.
Publish company announcements each week. You need to let us know what is going on and we will see that the word is spread.
Since the goal is to improve visibility and traffic to your site, the payment schedule is based on success. We must agree on up to three key phrases to use as the benchmarks. The placement of your site in the Google search engine results for those key phrases determines the cost for each month.
Placement
Cost
> 10
$400
6-10
$650
5
$700
4
$750
3
$800
2
$850
1
$900
*NOTE: 3 month minimum commitment applies.
Video
Videos can be very useful in online marketing and improving search engine placement. However, like any other content, original video that answers people's questions or keeps them highly entertained will attract the most attention.
Click Logic will:
Work with your to write the story
Shoot the scenes
Use video clips, still photography, moving text, music and speech to produce a professional quality video.
Post the video on your web site, YouTube and Vimeo
Announce the video via your web site and social media pages.
Cost:
30 second video : $800**
1 minute video: $1500**
Longer videos: Price varies
** NOTE: We are glad to shoot the video clips and take professional photography for use in your videos. The cost depends on the nature and complexity of the shoot and is not included in the above prices.
Google AdWords
Google AdWords allows your site link to appear in the sponsored links section of Google search result pages. The ads can be taylored to target specific products and services. Likewise, they can target narrow or wide geographic areas. Google charges each time the link is clicked that leads people to your site. However, you set the amount you are willing to spend each day to keep the cost within your budget.
Click Logic will:
Use your site keywords and content to develop 3 ads in a single campaign
Setup the campaign keywords, cost per click limits, daily limits, geographical targeting, to maximize your investment.
Monitor the effectiveness of the ads, modify keywords and ad text each week.
Cost per campaign:
Setup: $150
Monthly Maintenance: $200
Email Marketing
Click Logic will not send out SPAM. However, we will help you to use email to keep in touch with all your contacts. Those contacts could come from existing customers, referrals, trade shows, giveaways, etc. Many people value not having to go looking to find out what is going on at your company. Email brings it directly to them.
Click Logic will:
Develop an attractive email template using your company logo and other graphics.
Import your contact list so that email is ready to be sent.
Optional: Write/edit your email content and send it out.
Cost:
Setup: $150
Create email content and send it out $300/per email campaign
-- All Prices are subject to change without notice.
